Ford F-150: America's Best-selling truck for 45 years.

Built Ford Tough®

Ford F-150: America's Best-selling truck for 45 years.

Built Ford Tough®

More Than A Slogan.

“Built Ford Tough” is much more than a slogan. It’s three simple words that hold so much history and meaning. It represents the decades of hard work, consistent determination to be the best and at the forefront, and ultimately, it represents the American spirit.

It’s how we developed F-150® pickups, and how we deliver on our promise to customers to continuously improve America’s favorite pickup. In fact, F-Series has been America’s best-selling pickup for 45 straight years*. No wonder Ford is the “go-to” brand for farmers everywhere. And now the built for adventure, Built Ford Tough Ford Ranger re-joins the line-up. It also stands ready to help Farmers with its rugged, on-the-job performance.

Built Ford Tough logo.

Ford F-150

The F-150 is purpose-built from the ground up – redesigned to be the toughest, most productive F-150 ever. Check it out!

Ford Super Duty®

Ford Super Duty – our toughest, smartest and most capable Ford full-size pickup truck ever!


Ford Ranger

Ford Ranger – built for adventure and Built Ford Tough. – is packed with driver-assist technologies to enable easier driving both on and off-road.


Ford Maverick

Flexible, fun and affordable — the first ever standard full hybrid truck in America. Whether you want to cruise city streets or haul your boat to the beach, this is a pickup that can pick up and go.

*Based on 1977-2021 calendar year total sales.