Ford F-150: America's Best-selling truck for 44 years.

Built Ford Tough®

Ford F-150: America's Best-selling truck for 44 years.

Built Ford Tough®

More Than A Slogan.

“Built Ford Tough” is much more than a slogan. It’s three simple words that hold so much history and meaning. It represents the decades of hard work, consistent determination to be the best and at the forefront, and ultimately, it represents the American spirit.

It’s how we developed F-150 pickups, and how we deliver on our promise to customers to continuously improve America’s favorite pickup. In fact, F-Series has been America’s best-selling pickup for 44 straight years, while Ford the brand achieves 11 straight years as America’s best-selling brand. No wonder Ford is the “go-to” brand for farmers everywhere. And now the built for adventure, Built Ford Tough Ford Ranger re-joins the line-up. It also stands ready to help Farmers with its rugged, on-the-job performance.

Built Ford Tough logo.

Ford F-150

The all-new F-150 is purpose-built from the ground up – redesigned to be the toughest, most productive F-150 ever. Check it out!

Ford Super Duty®

Ford Super Duty – our toughest, smartest and most capable Ford full-size pickup truck ever!

Ford Ranger

Ford Ranger – built for adventure and Built Ford Tough®. – is packed with driver-assist technologies to enable easier driving both on and off-road.


Ford F-150 Electric

All-Electric Ford F-150 arrives in mid-2022. It will be purpose-built for Americans who need to get the job done while lowering operating costs.